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Marketing
In an ever-changing environment where consumption habits evolve and customers become increasingly important, marketing and distribution are at the heart of decision-makers’ concerns. |
Many complex challenges to be overcome
Often different from sector to sector, challenges seem to be a number of shared concerns, including:
- Injecting value in physical distribution networks, without forgetting the increasing importance of multi-channel models
- Accelerating time to market
- Changing (often monolithic) distribution models in order to respond to increasingly fragmented consumption habits
- Defining one or more brand strategies and applying them to all of the mix’s elements
- Anticipating innovation and promoting it within existing organisations
- Developing customer loyalty through real satisfaction programmes
- Opening segmentations to new criteria, including behaviour criteria, in order to better refine relational strategies
- Examining the launch of new activities and/or new channels as additional relays of growth
- Steering the performance of sales teams, etc.
EUROGROUP CONSULTING has a Europe-wide Marketing and Distribution team conducting research (benchmarking, opinion studies, etc.) and strategic and operational projects in these fields.
We assist General Management, Sales Divisions and Marketing Divisions in managing their change projects at a local and European scale.
Our activities focus primarily on:
- Defining and applying customer segmentations in B-to-B and B-to-C environments
- Applying relational strategies based on these segmentations and multi-channel distribution tools
- Defining strategies for offers and services with high added value
- Organising customer relations in a broad sense, including creating customer relations centres and customer communities
- Defining and deploying multi-channel development strategies on all physical and direct channels
- Prospective innovation strategies in sales points
- Reflecting on brand and position strategies
- Managing innovation
- Optimising sales and marketing processes and development organisations
Our teams have provided assistance on over 150 projects in industrial and service organisations in France and across Europe.
